If you are using the official Microsoft UET tag template in Google Tag Manager to load your UET tag there is a built in integration with Google Consent Mode. This means that the Microsoft tag inherits the settings from Google Consent Mode directly.
There are two options to get the user consent:
- Inherit initial consent (which is by default disabled)
- Enable consent updates (which is enabled by default)
By default, with the Enable consent updates option activated, the UET tag records consent only after the user clicks the consent button. However, in some cases, the UET tag may load after the user has already given consent, which means any consent changes made before the tag loads will not be captured.
To address this, we recommend enabling the Inherit Initial User Consent option.
Default Behavior and Recommendations
Our analysis shows that the initial user consent often defaults to a particular setting even when no Consent Management Platform (CMP) is present on the site. As a result, the Inherit Initial User Consent option is disabled by default. This option should only be enabled in specific situations where inheriting the initial consent state is necessary.
Additional Considerations
Microsoft recognizes that configuring these settings may require some extra steps on your part to ensure proper integration. It’s important to carefully review your consent settings and, if needed, customize consent handling based on your website’s unique requirements and how your CMP behaves.