How to implement Microsoft Ads Consent Mode with CookieFirst?
Are you using the UET tag template in GTM?
If you're using the official Microsoft UET tag template, you might want to look in to their settings for inheriting Google Consent Mode. Read the article here.
CookieFirst has a native integration with Microsoft Consent Mode. It will signal the correct default and update commands to Microsoft whenever you run Microsoft or Bing Ads on your site.
1. Go to the Basic settings of your domain and scroll down the section called Microsoft Consent mode settings.
2. Enable the Toggle, this makes sure that the update command is sent to the Microsoft Ads UET tag. This is needed in case you have the defaults already set in a different way.
3. If you want you can also set the defaults for the UET consent over our cookie banner. It is important that our cookie banner runs BEFORE the UET code. You can also select how the defaults are set for EEA and Non-EEA users.
4. Save your settings and the consent mode should be working.
What is Microsoft Ads Consent Mode: Enhancing Privacy and Compliance?
In today's digital marketing world, privacy regulations like GDPR have made it essential for businesses to respect user preferences regarding data collection. Microsoft Ads Consent Mode is a powerful tool that helps advertisers balance compliance with effective campaign performance.
Consent Mode adjusts how Microsoft Ads collects and processes data based on user consent. When a user grants consent, data collection proceeds as usual, allowing full tracking of conversions and remarketing. However, if consent is denied, Microsoft Ads limits data collection to non-personalized data, ensuring compliance without compromising all insights.
Why is this Important?
Consent Mode helps businesses navigate privacy regulations while maintaining ad performance. By respecting user preferences, companies can build trust while still gathering essential data to optimize their campaigns. Additionally, it allows advertisers to create accurate remarketing lists and conversion tracking, even when consent isn't granted, by using non-personalized data.
To implement Consent Mode for Microsoft Ads effectively, ensure that your website's tracking tags are properly configured to respond to user consent. This approach ensures that your campaigns remain compliant and effective, providing a seamless user experience.
By integrating Microsoft Ads Consent Mode, you can protect your business from potential legal issues while optimizing your ad performance. It's a win-win for both privacy and marketing.
For more details, you can visit the official Microsoft Ads Help page.