Users from the EEA, UK and Switzerland are now required to give consent before you can track them with Microsoft Clarity. We have build a native integration for managing the consent for Microsoft Clarity users.
Step 1: Disable Microsoft Clarity cookies
First we need to make sure that your Clarity setup has the setting of cookies disabled by default. Yo can do this by going to Clarity > Settings > Setup. Turn off the cookies, see the screenshot.
Step 2: Enable Microsoft Clarity Consent in CookieFirst
1. Go to your Domain settings panel and look for the Microsoft Consent Mode section. Look at the bottom for the Clarity consent settings enable the Setting and save your settings.
Microsoft Clarity Cookie Consent: Ensuring Compliance in the UK, EEA, and Switzerland
Microsoft Clarity is a powerful analytics tool that helps website owners track user behavior, understand session data, and enhance user experience. A crucial aspect of Clarity's functionality relies on cookies to link page views and sessions, enabling features like session recordings and funnel tracking. However, in regions like the UK, EEA, and Switzerland, websites must comply with local data privacy laws, such as the GDPR and the ePrivacy Directive. These regulations require explicit user consent before cookies are placed on their devices, making cookie consent management essential for Clarity users in these areas.
To stay compliant, website publishers must implement Clarity’s Consent API, which facilitates collecting and managing user consent effectively. Without explicit consent, critical features of Clarity may be unavailable, impacting your analytics capabilities. By proactively updating your Clarity setup and ensuring proper consent mechanisms, you can continue leveraging its powerful insights while adhering to regulatory requirements in these regions. Read more in the article on our website.